Press - SW3AT

Our Press Features & Clips

Changes Underway for SW3AT Wellness in Jersey City

The location at 172 Newark Avenue, 3rd Floor, will close on February 10th while the location in Hoboken at 79 Hudson Street, LL 104 will remain open while the change takes place

The Other Side Dispensary Is ‘Turning a Dream Into Reality’ in New Jersey’s Adult-Use Cannabis Market: The Starting Line

Owner Alyza Brevard-Rodriguez, the first Black, Latinx, female, LGBTQ and disabled veteran cannabis operator in the state, is on a mission to expand her existing wellness brand to include cannabis.

Female Disruptors: Alyza Brevard Rodriguez On The Three Things You Need To Shake Up Your Industry

Women are faced with the glass ceiling, the concrete ceiling, the glass cliff, and in cannabis we deal with the grass ceiling. Men do not typically share these types of experiences, especially white men.

Infrared Sauna Therapy Craze is Hot in JC

SW3AT Sauna Studio opened on Newark Avenue this past November, the first JC outpost of a holistic wellness trend that first gained traction in LA (surprise!) before making its way to NYC and eventually, us.

ClassPass Reveals Best of ClassPass Awards, Highlighting the Top Studios and Instructors in North America

ClassPass, the leading fitness and wellness membership, today announced the winners of the Company’s much-anticipated Best of ClassPass Awards.

Where to Find Saunas in North Jersey

Get your sweat on at SW3AT Sauna Studio in Jersey City. Their infrared sauna offers red, blue, white, yellow, light blue lavender, and green light therapy. SW3AT Sauna Studio is great if you are looking for a birthday or bridal shower spot.

What nonmonogamy can teach moonlighters and job jugglers

The pandemic has untethered workers from their desks, opening lifelong 9-to-5ers to the possibility of quietly pursuing two or even three jobs full steam.

Disabled War Veteran Admitted to Jersey City Opening

ERSEY CITY, NJ, July 26, 2022 (GLOBE NEWSWIRE) — The Jersey City Cannabis Control Board (CCB) has approved a local disabled war veteran to open a dispensary called “The Other Side Dispensary” in the Heights neighborhood of Jersey City open

NJ Business Action Center

Business questions? NJBAC has answers! Call 1-800-JERSEY-7 to talk to our experts or live chat at Business.NJ.gov.

Female Founders: Alyza Brevard-Rodriguez of SW3AT On The Five Things You Need To Thrive and Succeed as a Woman Founder

Asa part of our series about “Why We Need More Women Founders”, I had the pleasure of interviewing Alyza Brevard-Rodriguez.

Veteran Business Owner Works on Expansion while Deployed Overseas . . . Comes Home to Second Location

Today we’d like to introduce you to Alyza Brevard-Rodriguez. It’s an honor to speak with you today. Why don’t you give us some details about you and your story. How did you get to where you are today?

Sweat it out: Jersey City sauna reopens after COVID-19 pandemic pause

A Jersey City sauna has reopened after the coronavirus pandemic forced it to temporarily close. Read More…

How the Owner of SW3AT Balances Entrepreneurship and a Military Career

Balancing a career and owning a business is hard—but running an infrared sauna while deployed on active duty in the Navy? That’s the reality for Alyza Brevard-Rodriguez over the next few months. Read More…

SW3AT Sauna Studio: Jersey City’s Infrared Sauna Studio

If you’ve been looking to up your health and wellness game, we have three words for you: SW3AT Sauna Studio. Located in downtown Jersey City, SW3AT is a holistic sanctuary for those seeking to heal the mind Read more…

SW3AT Sauna Studio Brings the Heat to Jersey City This Friday

Infrared sauna therapy has been a growing trend for awhile and this week Jersey City welcomes its first infrared sauna studio. Read more…

Jersey City’s new small business incubator giving a leg up to local entrepreneurs

After five years of selling her postpartum apparel online, Nia Reid-Allen was considering opening a boutique of her own to sell her “mama swag,” but worried about the financial commitment. Read More…

Celebrating 2021 Black Female Founders

Black History Month honors all Black people from all periods of U.S. history, from the enslaved people first brought over from Africa in the early 17th century to African Americans living in the United States today. Read More…

THE DEVILS ARE PROUD TO SUPPORT THE NEW JERSEY BUSINESS COMMUNITY

Each week we’ll feature a small business with ways to support them. And each week you’ll have an opportunity to enter for a chance to win an amazing prize from the featured business and qualify for the Jersey Shops Grand Prize – Two Club Tickets for the 2022-23 Regular Season, which includes food, parking, and $500 to spend at the Devils Den Team Store!